Website Clarity Audit — for GTA plumbers
We look at your website the way a homeowner with a burst pipe would. Then we give you a ranked list of what to fix. $397 CAD, in your inbox in 5 business days.
Serving plumbing businesses across the GTA
Toronto, Scarborough, Etobicoke, North York, Vaughan, Markham, Richmond Hill, Mississauga, Pickering, Ajax, Whitby, Oakville
The problem
A burst pipe does not wait for morning. At 11 pm, the caller picks the first plumber they can reach. Most plumbing websites lose that caller in the first few seconds.
The fix
A caller in a hurry decides in seconds. A clear site says what you fix, where you work, and how to call you.
Quick check
Open your site on your phone. Answer these five questions. Each “no” is a caller who may leave.
Is your phone number on screen without scrolling? Tap it. Does it call?
Does the headline say you are a plumber?
Does the page name the towns you serve?
Is there one clear button, like “Call now”?
Does the page say you answer after hours?
The audit ranks these fix-first, so you know where to start.
Five questions, five ticks — the same checks the audit runs.
Do the math
Evening and weekend calls are your best jobs. See what they may be worth through your website.
Site visitors who left × share who needed a plumber × average job value = rough monthly loss through your site.
Six fixes we check on every audit. Each pair is an illustrative example: a made-up business, not a real client.
The phone number sits in the footer. Callers on a phone stop looking.
A call bar pinned at the top of every phone screen.
Why: A person with water on the floor will not hunt for a number.
Payoff: Example: the 10 pm caller reaches you, not the next plumber.
Illustrative example. Not a real client.
“Welcome to our website.” It says nothing about plumbing.
“Burst pipes, blocked drains, leaks — plumber in Etobicoke.”
Why: Callers decide in seconds. The headline must say what you fix.
Payoff: Example: fewer people leave the page in the first five seconds.
Illustrative example. Not a real client.
One number, office hours only, buried on the contact page.
“Burst pipe at night? We answer after hours.”
Why: Plumbing emergencies happen at night. Say you pick up.
Payoff: Example: evening and weekend calls that used to go elsewhere.
Illustrative example. Not a real client.
No town named anywhere on the page.
“We serve Etobicoke, Mississauga and Oakville.”
Why: Callers want to know you come to their street before they call.
Payoff: Example: fewer calls from outside your area, more from inside it.
Illustrative example. Not a real client.
Five links and a form with twelve questions.
One button on every phone screen: “Call now.”
Why: One clear next step beats five choices.
Payoff: Example: faster decisions, more calls from each visit.
Illustrative example. Not a real client.
A stock photo of a smiling family. It could be any company.
Your van, your crew, your real jobs. Clearly you.
Why: People call the crew they can picture at their door.
Payoff: Example: callers trust you before they even ring.
Illustrative example. Not a real client.
Walk-throughs
Three made-up plumbing businesses. What an audit finds, and what changes.
Illustrative walk-through. Fictional plumber. Not a real client.
Pete runs ClearPipe Plumbing in Vaughan. His best quotes come in after 7 pm, but his number is hidden on phones. The audit finds: the number is too far down the page on mobile, nothing says he answers at night, and the headline reads “Quality Service Since 2008.” He pins a call bar to the top of every screen, adds a “Burst pipe at night? We answer” line, and rewrites the headline to name the work and the towns he serves.
Illustrative walk-through. Fictional plumber. Not a real client.
Maria runs RapidRoot Plumbing in Pickering. Weekends bring her most blocked-drain calls, but her site opens with a stock photo and a form that asks ten questions. The audit finds: no after-hours line, a headline that says nothing about plumbing, and a form that asks too much. She adds a tap-to-call bar, rewrites the headline to name blocked drains and Pickering, and cuts the form to name, number, and problem.
Illustrative walk-through. Fictional plumber. Not a real client.
Joe runs SolidFlow Plumbing in North York. Most of his work is leak repair, but his page never says where he works. The audit finds: no towns named, the number hidden on phones, and a page that loads slowly on mobile. He lists his towns, pins the number to the top of every screen, and trims the page so it loads fast.
How it works
Three steps. About ten minutes of your time.
Step 01
Book the audit and send your web address.
Step 02
We go through your site on a phone and a computer.
Step 03
The audit lands in your inbox within 5 business days.
Audit in your inbox. No guessing what to fix.
Every spot your site loses callers, listed fix-first.
The problems shown on screen, one by one.
New headline, services, call and contact text.
No hidden terms
We are a new Toronto studio. We have no client results to show, and we will not invent any.
The ranked report, the 10-minute video, and ready-to-paste wording. In your inbox within 5 business days.
More calls, better rankings, or more revenue. We cannot promise calls, and we will not.
Book a rebuild within 30 days of your report and the full $397 comes off the price. Fix it yourself instead and you keep everything, no strings.
One payment
$397 CAD, once
Website Clarity Audit: $397 CAD, paid once. No contract. No monthly fees. No HST added.
You get the ranked report, the 10-minute walkthrough video, and ready-to-paste wording, delivered in 5 business days.
If you book a rebuild within 30 days, the $397 comes off the price. Rebuilds are $3,500 or $6,500. The Care Plan is $199 a month.
Questions, answered
One lost job can cost more than the audit. The report ranks fixes so the cheapest ones come first. And if you book a rebuild within 30 days, the full $397 comes off the price.
About ten minutes of your time. Book, send your web address, and you are done. We do the reviewing. You read the report and watch a 10-minute video.
Having a site is not the same as having a clear one. The audit looks at your current site the way a customer sees it, and lists exactly where callers drop off.
Fair question. We are a new Toronto studio, so we will not show you a client list we do not have. What you get is in writing before you pay: the report, the video, and the wording. No contract, no monthly fees.
Judge us by the work itself. The audit is the proof: real problems on your site, fixes ranked by impact, and wording you can paste in the same day. You keep it all even if you fix it yourself.
No, and we will not promise that. We cannot promise calls. What we promise is a plain list of where your site loses callers, ranked by impact, with each fix spelled out.
Clear websites. Easy to call.
Want your site to be the easiest one to call when a pipe bursts? Get the audit.